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Your Shop Window, Your Website (ME001)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Your Shop Window, Your Website (ME001)
In the ‘old’ days, before we started living online, we actually had to go out to shop. Whether for essentials at the grocery store or just to browse the main street, we had to get up and physically look for products. Now we live in a...
Do Your Research (Brand and Product) (ME002)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Do Your Research (Brand and Product) (ME002)
Market research helps establish a connection to customers, which can provide invaluable information. It helps you understand what customers do and don’t like, which, in turn, helps you make better-informed business decisions. Market research...
Know Your Customers (ME003)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Know Your Customers (ME003)
Sometimes, characters surrounded in mystery and the unknown can be really entertaining – horror movies use dark and shadowy presences to scare us out of our minds! Characters like these are intriguing, and trying to figure out what makes them...
The Power of Social Media (ME004)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
The Power of Social Media (ME004)
Social media has become a huge part of our daily lives, with millions of people online at any given moment. This makes it a powerful marketing tool for every business. Establishing and building a strong social media presence may seem challenging,...
Curating the Right Content (ME005)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Curating the Right Content (ME005)
Maintaining an active social media presence is important for your business, but it’s also time consuming. Creating original content to post and share on a regular basis is a demanding task you may not always have time for. Don’t worry, there...
The Role of Partnerships (ME006)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
The Role of Partnerships (ME006)
It may seem like businesses are stand-alone entities that are always competing with one another for customers. But more often than not, there’s another product or service out there that compliments what you’re selling, and establishing a...
Brand Ambassadors (ME007)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Brand Ambassadors (ME007)
A strong brand relies on many factors to promote its values and ideas. If you were asked to draw the logo for Apple, Nike, or McDonald’s from memory, you’d find it pretty easy, right? And you could probably also name some famous “fans”...
Introduction to Marketing Automation (ME010)
A$12.00
5. Sales & Marketing
/
Marketing Essentials
Introduction to Marketing Automation (ME010)
With never-ending to-do lists, multiple mandatory meetings, and constant interruptions, completing tasks becomes a challenge. Particularly in marketing, where responsibilities vary widely from writing original content to maintaining social media...
Developing Your Marketing Strategy (MSA01)
A$12.00
5. Sales & Marketing
/
Marketing Skills Applied
Developing Your Marketing Strategy (MSA01)
For any business, having a great product or service is the 1st step. But to make that great product work, it has to be backed up by some equally great marketing to make it sell. Attracting consumers can be a huge challenge. The best way to ensure...
Planning Campaigns (MSA02)
A$12.00
5. Sales & Marketing
/
Marketing Skills Applied
Planning Campaigns (MSA02)
If you were asked to think of a great marketing campaign, you’d probably be able to recall some classic, big-brand TV advertising campaigns. Whether they were funny, emotive, or just plain creative, they helped their target audience connect...

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